Artistic and quietly beautiful — romance is alive and well here. Wilfred embraces soft shapes and fabrics, finding inspiration in vintage pieces that were designed to last.


Reinvented classics. Minimal, refined silhouettes. Babaton’s considered yet uncomplicated pieces speak for themselves.

1—01 Babaton

Innovative proportions and fabrics meet meticulous construction. This exclusive studio collection from our Babaton design team explores the modern, the sophisticated, the individual.

The Group by Babaton

A collection of everyday essentials for the modern woman. Functional, luxe fabrics. Iconic detailing and fits. A refined sensuality and easy sophistication.

Wilfred Free

Meet the uniform of the moment. Effortlessly sensual and never overthought, these are easy pieces for the here and now.


Easy and casual with a little bit of edge — Tna transforms the energy of the city into easy, made-to-mix staples.

Golden by Tna

Essential pieces with an authentic feel and an adventurous spirit. Get dressed and go.


Never in the same place, but always at home. Community creates lifestyle essentials for the socially and environmentally conscious traveler.


Fresh and bold, Talula creates playful pieces with a nod to the rebellious spirit.


Minimalist design, modern silhouettes and impeccable details: these are the tenets of Auxiliary’s collection of luxury accessories.


Mackage, created by long-time friends Eran Elfassy and Elisa Dahan, is a luxurious collection of leather jackets and outerwear with a sexy, modern edge.

Wilfred / Citizens of Humanity

The first collaboration between Wilfred’s design team and the pioneering denim brand.

Citizens of Humanity

This pioneering premium denim brand is known for its laid-back fits and impeccable washes — and for epitomizing SoCal style.

Rag & Bone

Rag & Bone combines the British heritage of founders Nathan Bogle and Marcus Wainwright with a very American mission: crafting classic, artisanal clothes designed to be worn every day.


The most well-known denim company in the world, Levi’s has been crafting high-quality jeans since 1873, starting with the iconic 501.

AG Jeans

Premium denim is at the core of every AG collection, with each step in the process carefully conceived to deliver sophisticated fits and contemporary details.


Inspired by London’s edge and handcrafted in Los Angeles, Frame makes exceptional jeans in innovative washes. The signature: a timeless skinny with the perfect snug fit.

J Brand

A perfect fit: that’s what each pair of J Brand jeans offers. This season, the California-based company has an eye towards cropped lengths, modern silhouettes and a classic colour palette that stands the test of time.

Alpha Industries

Founded in 1959, Alpha Industries is best known for its iconic military flight jacket — originally worn by U.S. Air Force pilots. Today, the brand has expanded its outerwear collection with contemporary silhouettes that play off authentic styling.


Herschel’s bags pair contemporary shapes with fine heritage detailing. The brand is synonymous with quality — and, between the durable materials and considered aesthetic, it’s easy to understand why.

Calvin Klein

Classic. Effortless. Inherently sensual. No other name is as synonymous with American fashion as Calvin Klein. Since launching in 1968, the label has been designing sophisticated basics and iconic pieces that stand the test of time and trends.


The Aviator, the Wayfarer, the Clubmaster… since launching in 1937, Ray-Ban® has cemented its cult status with a series of truly iconic styles.

Garrett Leight

Designed in California, the Garrett Leight eyewear collection is defined by quality materials, handmade shapes and a streamlined aesthetic. These are essentials for in — and out of — the sun.


Beautiful, classic and feminine — German-based FALKE has been producing fine hosiery since 1895. From socks to tights, the brand’s collection features timeless, well-made designs made with premium fabrics for unparalleled comfort.


Founded in 1950 and committed to using only the finest materials, Wolford creates some of the world’s most luxurious hosiery. From tights and leggings to socks and bodysuits, these beautifully made pieces are designed to flatter — and to last.


Finding the perfect vintage denim isn’t easy, so we’ve done the work for you. We search out the very best secondhand jeans and rework them for a custom, of-the-moment fit — each pair is a true original.


This Los Angeles–based eyewear brand is firmly rooted in American nostalgia. Vintage inspiration is paired with hand-built frames and high-quality lenses offering 100% UV/UVB protection.


Founded in Brazil in 1962, this brand of flip-flops has taken the world by storm with a vast collection of styles available in a spectrum of colours and prints.

One Teaspoon

Australian brand One Teaspoon is defined by its undone take on rock and roll glamour. Ripped, torn, and effortlessly sexy — this is denim that at its most rebellious.