Artistic License




An Ongoing Series

Since 2008, we’ve featured the work of original and exciting art photographers on the "canvas" of our shopping bags. Curating images from across an artist’s existing portfolio, we provide a novel platform for their unique creative vision.

We’re proud to have helped propel the careers of now-prominent photographers like Ryan McGinley and Harley Weir, as well as many other up-and-coming talents.

Current Artist

Vincent van de Wijngaard

Dutch artist Vincent van de Wijngaard’s vivid pictures combine an investigative style with an appreciation for diverse cultures. He studied photography at The Royal Academy in The Hague and has since travelled to more than 70 countries, finding inspiration in locations both humble and opulent. The works featured on Aritzia’s bags offer glimpses of places as far-flung as Guatemala and Paris, Rajasthan and Peru. Each image showcases his deft use of colour and detail, capturing life in all its beauty and ambiguity.

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